December 2008

How to Pick Out PLR Articles for Maximum Marketing Results


by Harry Constantine

There are many sites where you can purchase PLR articles. Some sites don’t supply good quality articles but they can be used as a starting point for writing your own articles. Also many of these private label sites have a high membership which means you will see the same article being submitted time and time again to the article directories. The article directories frown upon this as they want every article submitted to be unique, if you submit an un-edited PLR article you risk getting your publisher account deleted.

When you get articles from a article membership site, you should take some time to edit your articles by at least thirty percent, to ensure that there is plenty of unique content within your articles. That could be quite a time consuming process especially if you have 1,000 PLR articles a month to edit or spin!

You will need to edit your articles to make them unique, and if you are not able to do this yourself, then you should consider outsourcing your tasks. This will add to the cost of buying the private label articles, and you might want to consider buying unique articles, these unique articles will be more expensive than standard PLR articles but it may work out cheaper in the long run when you take into account the time it would take you to edit the non-unique PLR articles.

One of the main benefits of private label articles is that someone else has spent the time researching the subject and then writing the articles, this research takes days and sometimes weeks so there is defiantly some time to be saved in that respect. Now there are many articles which are poorly written, and this is where you need to do your due diligence to ensure good quality articles, a bad article won’t have nearly the same impact on your audience as an intelligent, well written article.

If you decide to use private label articles then you will also need to decide how to use them. You can use the articles for part of your research on a topic or niche. You can also use them to write brand new articles rather than rewriting them.

If you are rewriting an article then you need to understand what the original article is trying to portray and then write it in your own words or add some new sections, paragraphs to the existing ones. As you spend more time doing this, you will find it becomes easier and easier. Just like with anything, the more practice you do the easier it becomes. The beauty of rewriting articles is that you can continue to use the same formula until you are satisfied with the end results.

One thing a lot of people forget is that the article needs to be interesting. Yes you want the search engine to index the article, you want the article directory to accept the article, but if people find it dull and boring then they will not end up on your website or clicking on your other articles. Use the article to tease them, let them know about the gems waiting for them on your site. Let them know that they will not be disappointed if they arrive at your site to learn more about the subject that interests them. However do make sure you don’t turn your article into a pitch fest for your website, try and find a happy medium between pitch-fest and an informative, entertaining article.

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Filed under Internet Marketing by Harry Constantine

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Finding Hot Selling Products to Sell


by Jessica Collins

In order to locate products that sell online, we need to understand what people already want to buy. Finding a good choice of idea or product is always accompanied by interfacing the demand for the product in the current market and the level of competition or market share that the product will be having in the long run.

“What should I sell? What products are hot selling? These are the questions most people are trying to find an answer in order for them to make the definite decision. And if we really want to know the answer to this question, our only choice is to do some research. There are all kinds of twists along the road that may lead you to think you have a high-demand idea. We must be able to understand and satisfy the need, wants and expectations of our customers on a certain product that they’re trying to buy. This three are called the basic needs or minimum requirements in a purchase. Needs are the basic reasons or the minimum requirements consumers are looking for in a product or service. They are called the qualifying or “gatekeeper” dimensions in a purchase. Wants are the determining dimensions among many choices. Expectations, on the other hand, are values or intangibles associated with a product or service. Expectations are actually part of “wants” but they become extremely important when products or services are not differentiated.

For example, in reading a logic book, university students look for the following: Relevant logic concepts use of simple language, easy to understand and affordable prices. These similar ideas can be applied to Internet Sales as well. After all, the Internet is just another place to sell products. The basic concept of demand is the same there as it is anywhere else, and has been all the time.

Now, the second thing that must be considered in finding “hot” products to sell are the level of competition or the market shares do your product will have. Market share or level of competition means the ratio of your brand sales versus the total market sales. While companies would naturally define its target competitors, it is actually the consumers who ultimately decide the competitive frame, or the list related products or services that consumers consider when exercising their purchasing power. We must therefore choose the market segment where we can have a potential leadership or at least a strong challenger role. Because the overriding objective of getting into this business is not just to satisfy the needs and wants of our customers but to do so profitably better than his competition. Otherwise, our competition will end up satisfying the customers better than our own interest.

Third factor to be considered in finding hot selling products is finding out the general interest level about the product. General interest in a product helps us to gauge where our demand and competition numbers fall into the big picture. Simply saying, if there isn’t much demand for the product, and there isn’t much competition, it would seem that it might not be good a good put up for sale. But the research doesn’t stop here; there is one last thing to be considered to exactly find the hot selling products that you’ve been looking for. We must also learn how others are advertising those products. If there are a good number of them doing so, it may mean that it’s a good product to get into. Coming to the last phase of the process is analyzing and evaluating all the information that has been collected. We have to look at all of the data we have collected on demand, competition, and advertising, and make decision as how they all balance out.

And here are several factors or aspects that must be measured: (a) not enough demand means not enough people are going to buy (b) too much competition means not enough of a profit to go around (c) too much advertising drives up the price of pay per click ads, and competition as well (d) not enough general interest, combined with low demand, means there may not be a good market even if there is competition trying to make the sales.

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Filed under Internet Marketing by Jessica Collins

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