Fast growing amongst the popular terminology being thrown around by online marketers is the term Niche Market. It would appear to be dominating their every conversation and for good reason. It is actually where the money is.

And for the rest of us - What is Niche Marketing ? And why is it so popular?

So let’s see what its isn’t. - It isn’t something you can buy - It isn’t something you can make ( well not directly ) - It’s not a new job opening so don’t ask your boss for a transfer - And as usual, the hordes of people taking a stab at it are nearly all probably going to fail.

Niche marketing example

Some would say that the definition of Niche marketing is narrowing down a broader need in the market places until one derives at a much more focused segment that has little or a smaller but reasonable number of competitors.

Marketing to those that buy - Basketball shoes. Niche or not? Not - Michael Jordan running shoes. Niche or not. Not (What did that surprise you?) - Michael Jordan High-Top running shoes. Niche or not? Feeling the sun yet ? - Michael Jordan HighTops signed by the great one himself . Niche or no Niche? Jackpot !

This last example sounds like a niche for sure. It has a narrow focus and we have eliminated several wider approaches to our target audience. So, should we run out and stock up on these specialty running shoes in anticipation of the demand?

Not even! You have heard this street english term before right? No, I am not keeping this niche area for myself, so don’t think I am holding back. Truth is, our premise of a niche marketplace sounds good but is unproven.

The little questionnaire is not the process used to find a niche market product or service. You really need a tool for that. It can be done manually but searching hundreds of ideas manually isn’t anyone’s idea of fun. That was merely an example of what a niche market might look like, but for any number of reasons, I would never enter that marketplace - and I don’t much care if 4 of my marathon running friends ask me for those specific shoes next week.

So was that a poor example of a Niche Market ?

So, that was a poor example right? Honestly, we dont know yet. People search using specific key phrases. A lot of people end up using the exact same key phrases. To determine whether this product is a niche product or not we need to plum information that only search engines or search engine tools similar to keywordwatcher normally possess. To further quantify all of that data really quickly, we would then need to go beyond even the search engine tools, to a new kind of product that combines the functionality of a search engine tool with niche marketing information

So, what kind of additional information does one need beyond how much competition is there and how many possible clients are searching for the product? This isn’t even the base of the 20 or more variables that a strong Niche software tool can hand a newbie in under a half a minute.

You may be someone with experience with keyword usage based on several of the great tools out there like KeyWordwatcher or the excellent google adwords tool that gives you exact number of potential clients for broad, phrase and exact searches. Perhaps even you were like me, thinking that I could use those excellent tools to find Niche Market products. Well, you probably can if you have an enormous amount of time, but a total newbie using specific niche software would blow us all out of the water due to the specificity of those tools now.

Competitive Niche tool products go significantly further than just how many potential clients are searching and whether the competition has the keyword on their site. They use algorithms that use several additional variables for ranking competition. They can immediately open affiliate sites like clickbank and others with a related product already found and ready for you to use. They can find articles from Private Label Sources for reprint. And this is less than a 1/10th of their abilities.

At this stage in online marketing, it no longer makes sense to find Niche Market products the old way. Watch the videos here and see what I mean

One last thing about niche keyword research. Recently there has been a fair amount of research concerning something called commercial intent. Microsoft has an online program that enables one to see if a searched for phrase has more commercial intent than simply mere research behind it.

Discover what few people know about finding micro niche products quickly. Watch the impressive videos then take action. Uncover the secrets used to achieve startling niche keyword marketing success

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