5 Mistakes To Avoid When Choosing A Biz Domain Name

Choosing a great biz domain name for your website is an important task. There are some common domain name mistakes that you need to consider when selecting a name. This process is essential, no matter how long it takes. It is difficult to change a domain name so get it right the first time.

You want your biz domain name to be congruent with your brand, to generate maximum web traffic, and to get top search engine results.

Try to create a long list of potential biz domain names. Brainstorm with other people and get input from as many sources as possible. Now use GoDaddy to see which domain names on your list are already taken. This part can be frustrating because many of your top domain names will already be taken. Short and common names are especially difficult to find.

Now that you have your list of available biz domain names, eliminate names that contain these 5 common mistakes:

1. Names that are difficult to say or spell. You don’t want any ambiguity when you tell someone your domain name. They should be able to spell it and remember it easily.

2. Not registering plural and hyphenated versions of your biz domain name. This is dangerous because if you don’t register them, your competitors will. As a result, they will steal some of your traffic, legally! Domain names are not expensive so don’t skimp on this step.

3. Not choosing a domain that has the .com extension available. If the .com version of the domain name is already taken, keep looking and find another biz domain name. Don’t settle for .info, associated with hackers and spammers, .net, .ws, etc.

4. Not using your main key term in your domain. You’ll get a higher relevance score from the search engines if your main key term is in your domain name. Higher relevance means more traffic.

5. Not buying your personal name. This should be in addition to any business domain names. Do this for yourself and your kids. Even if you won’t use this domain right away, you want to register it now before someone else with the same name grabs it! Use the form FirstLast.com.

Avoiding these 5 domain name mistakes is extremely important for your online success. It will take some time to brainstorm and weed out names that don’t meet the 5 criteria, but it is time well spent.

Bonus Tip: After getting your business domain name, you’ll want to generate massive traffic to your new website.

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