Email Deliverability Suggestions to Ensure Your Email is not Blocked

If you’re an Internet marketer then you know the value of building an email list, following up with your prospects, creating a relationship with them, etc. Your profits will come from your email list. This will be your way to getting repeat traffic to your website without having to spend additional money. But your list does not mean anything if you don’t do the necessary things to make sure your emails are being delivered. In this article we will discuss three easy suggestions for getting your emails delivered not blocked by the spam filters.

Avoid creating your emails using the writing tone a spammer would use. If you notice, all the spammers use a certain way to write their emails to grab attention. They know they have to grab attention fast because they’re sending out emails in bulk to unknown people. They often stand out by writing in all CAPS or using too many exclamation points. Spam filters are smart and they’ll pick up these things, so avoid copying them or you’ll risk being blocked. Usually when you send a regular email it doesn’t get blocked. But if your email looks suspiciously like spam you could find it’s blocked very quickly.

For example, if you use one email address to talk to your business partners and clients, put this email in a safe place and utilize it for one purpose. Have one specific email address for all of your email marketing tasks. Certain words should be avoided, such as free, money, cash and other such triggers. Spam filters will block emails containing words like these, no matter whether you have them in the subject line or within the email content. If you do need to use these words, look for alternatives wherever possible. For instance, you could write ‘no cost’ rather than using ‘free’. Each word you use in your emails is scanned by email service providers so they can attempt to block as much spam as possible. There isn’t much you can do about those filters, but you can work on the wording you choose for your marketing campaign. Just think out of the box when you’re carving out your email because in the long run all your email marketing depends on what kind of approach you take.

Finally, segment you emails so that they are not so broad in nature. If you have two lists of prospects and subscribers deliver two different emails based upon the targeted groups. What you’re basically doing here is avoiding the spam trap the smart way by being as relevant as possible. You want the emails to be very targeted to the lists so that they will not get caught in the spam trap and will be delivered to the recipients. You can segment your emails like this and use them to your benefit during your campaigns.

In summary, from the above tips we come to understand the simple things that we can do to ensure that emails get delivered, no matter what. However, these simple tactics are just the beginning, but you’ll learn more as you go along. Hopefully you’ll put these tips to good use to help get your emails out to your prospects and keep your business reputation safe at the same time.

If you enjoyed this article, you can read more of Kurt’s articles at Best Food Processor

Be Sociable, Share!

•