Google And SEO: Why Google’s Algo Is A Secret
In a recent audience with Eric Schmidt, CEO of Google, Schmidt was reported to say that he was getting frustrated with the prevalent questions he gets pertaining to the ranking algorithm that is being applied by Google. According to the reports, the CEO was asked why Google does not show its list of 200 factors in ranking.
Schmidt finally answered that the reason why the mega search engine refuses to disclose its algorithm is because they have no concrete factor when they make their rankings. Google prefers not to share the algorithm and idea of how everything works because the algorithm itself undergoes various changes as fast as the changes and development normally come in technology. In connection with this, they would rather not deal with the scrutiny of the SEO community with every change.
The company is also worried that if they share their extremely valuable algorithm, some SEO groups and online marketing communities might abuse it instead. True enough, if Google exposed their algorithm, not only those who wish to use it for good have the knowledge. Once the algorithm is released, some people who are up to no good may use and abuse the system.
What SEOs can do as of the moment is to keep on studying the several changes that Google makes whenever they release updates. Most of the changes that Google makes are not that intensive. This lets people who are involved in search engine optimization to search more and learn as they go. Newcomers are advised to start with the primary concepts that almost always never change before they undertake faster altering issues like Google’s algorithm.
As it is, SEO will remain intriguing not only for new users but also for knowledgeable SEOs and SEO companies. This is a challenge for newcomers to find a quality SEO company that is able to keep up with Google’s SEO algorithm changes and reach the desired results needed.
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