How a Nonprofit Can Effectively Leverage Search Engine Marketing through Article Marketing

Every nonprofit out there is doing what they can in order to get their name out there. Originally, that meant contacting old media outlets to get coverage. However, nowadays, almost all nonprofits are working with search engine marketing and social media. Although it’s big now, not ever nonprofit knows how to actually perform search engine marketing. In case you in the dark, search engine marketing is trying to get your company ranked well in Google for the terms you want to be found under. The most important component of any search engine marketing campaign is what is called “link building,” or getting people to link to you, since one of the parameters that Google reads is how many people are linking to you. One of the best ways a nonprofit can perform link building well is through what’s called “article marketing.”

Now that you’ve heard all about article marketing, here are some guidelines to help you get started. First of all, the basis of any search engine marketing campaign is figuring what keywords you want folk to search for you under. After that, write articles for those keywords and disseminate them to a variety of directories. The trick is to make sure that every article that you write has a link back to your website with the keyword in the anchor text.

Of course, make sure all of your articles are actually related to your keywords and have useful and interesting information that people want to read. It’s a big error to just write an article so that you can manipulate Google. All your articles should exist to convince folk to follow your nonprofit’s mission, so spend time on making your articles great.

You’re probably hemming and hawing at the long amount of time you imagine it will take to write fantastic, unique articles. However, you must remember that you must perform link building and, when compared to other ways to do this, article marketing is vastly better.

Many nonprofits have resorted to paying money for links on other websites, which is decidedly not Kosher under Google’s terms of services. Since Google penalizes pages that they catch who violate their terms of services by removing them from their index, nonprofits that buy links are dancing with the devil.

Would you like to find out more about marketing and social media? Do you think you would like for more information about search engine marketing? visit us at fishbat.com for more information!. Unique version for reprint here: How a Nonprofit Can Effectively Leverage Search Engine Marketing through Article Marketing.

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