There is more to SEO than just putting keywords in appropriate places. SEO and internet marketing techniques are constantly evolving with the changes that happen across the web.

Like it or not, social networking sites are now dominating the online time of millions users. Some of these sites have higher traffic than popular search engines, with billions of traffic. Many people spend hours on these sites to interact with people. The potential for social networking is very huge and should be included in your marketing plan.

The immediate advantage of using social networking sites is to create links back to your website or web pages for free, without breaking any rules. Creating back links is an important part of SEO and sometimes it can be hard to find a place where you can add your links with permission.

When you place the links on your accounts, you share them with your social network friends who will check it out. You will get instant views from them. After you expand your network further, you will get more followers or friends who are related to your business. Aside from expanding your business, you can also get interesting information from them.

After you share information and links with your friends, you have to build relationship with them through interaction. You can ask if they have any opinion, comment, or input there and you do not have to clutter your own site for it. Some people like it better to comment on these sites instead of being directed to your website.

As any qualified social media keynote speaker would tell you, some popular social networking sites that are very important for marketing and networking are Digg, Twitter, and Facebook, among other sites. This trend is not constant. There might be changes in the future about the key players of social networking, but for now you need to focus your effort on these sites because they are ideal for SEO.

First, create an account on each of the sites. You can choose to create a personal or business account. In Facebook, you need to create your personal account before creating business pages. You can create as many business pages as possible, but that is not recommended. It is better to create one page for each business and focus your energy on it.

When you create a personal account, you may want to skip some personal information for security reason. However, if you want your business pages to be taken seriously, you need to fill all the relevant info that is requested, as truthful as possible. Leaving some info blank will make people sceptical if your business is really legitimate or just a spam bot account.

Make connection to people you know first, your friends, coworkers, acquaintances, customers, family, or business partners. Update your business page or account frequently. Share links to your newest update on your website or new offer. Participate in discussions and answer any question your followers ask you. Follow other people to see what they are up to, share information, and expand your network.

These are the starting point of your SEO and internet marketing strategies on social networking sites. It will take some time and energy to get wider network, but afterward, you can see the result of your marketing effort.

The top search and social media marketing firm in Canada has diverse expertise in Montreal SEO along with a wide array of Internet marketing strategies. Contact an expert search engine and social media marketing keynote speaker for more informative industry advice.