Google yourself, your company, your friends. Do you like the results you see on your preferred search engine? If you don’t, there are things you can do about it to make your online presence a more positive one. Online reputation and reputation management are of the highest importance in today’s online community, and simply monitoring the results are not enough to change what you are seeing a into a positive search result. Many a person has to turn to a social media agency to help them after seeing negative information online.
Does your company have nonconstructive reviews on a site (like Angie’s list?) There are a number of steps you can take to spin the results into a more positive light and take proactive steps with online reputation and reputation management. First, you can respond to the results and clarify your side of the story-but make sure you do so in a way that doesn’t seem like an attack on the individual making the claim. Apologize for their bad experience and offer to do whatever is needed to repair the situation. You can also ask friends or family members to write positive reviews about your company, or take e-mailed or handwritten reviews from old clients and post them onto the site.
Another great idea is to make a Twitter or Facebook account (or both) for your business (or yourself, if that’s the online reputation you’re trying to build or repair.) In this way, customers have a place to discuss your company and ask questions in one fixed spot. And with these sites, you can ask your customers questions and make them feel a part of your online community. These sites will also build up your online presence, which is another facet of online reputation and reputation management.
Getting involved in blog posts about your industry and even charitable events can also increase your online reputation and how you are perceived in an online search. Discussing topics that are relevant to your industry and getting involved in events that will be covered by your local online community are a great reputation management practice and will increase your presence in the online community.
Online reputation and reputation management are imperative in today’s business world, and they directly shape how the public will feel about your business. Taking steps to correct the negative and fortify the positive in the online community will be constructive for both existing and prospective clients to learn more about your business. And the more positively you are seen to the public, the more business your company will do as a result.
Do you think you would like to find out about online reputation? Do you think you would like for more information about hiring a social media agency? Check us out at fishbat.com for more information!. Free reprint available from: How Online Reputation and Reputation Management Should Influence Search Engine Tactics.
Filed under Internet Marketing by 
Every nonprofit out there is doing what they can in order to get their name out there. Originally, that meant contacting old media outlets to get coverage. However, nowadays, almost all nonprofits are working with search engine marketing and social media. Although it’s big now, not ever nonprofit knows how to actually perform search engine marketing. In case you in the dark, search engine marketing is trying to get your company ranked well in Google for the terms you want to be found under. The most important component of any search engine marketing campaign is what is called “link building,” or getting people to link to you, since one of the parameters that Google reads is how many people are linking to you. One of the best ways a nonprofit can perform link building well is through what’s called “article marketing.”
Now that you’ve heard all about article marketing, here are some guidelines to help you get started. First of all, the basis of any search engine marketing campaign is figuring what keywords you want folk to search for you under. After that, write articles for those keywords and disseminate them to a variety of directories. The trick is to make sure that every article that you write has a link back to your website with the keyword in the anchor text.
Of course, make sure all of your articles are actually related to your keywords and have useful and interesting information that people want to read. It’s a big error to just write an article so that you can manipulate Google. All your articles should exist to convince folk to follow your nonprofit’s mission, so spend time on making your articles great.
You’re probably hemming and hawing at the long amount of time you imagine it will take to write fantastic, unique articles. However, you must remember that you must perform link building and, when compared to other ways to do this, article marketing is vastly better.
Many nonprofits have resorted to paying money for links on other websites, which is decidedly not Kosher under Google’s terms of services. Since Google penalizes pages that they catch who violate their terms of services by removing them from their index, nonprofits that buy links are dancing with the devil.
Would you like to find out more about marketing and social media? Do you think you would like for more information about search engine marketing? visit us at fishbat.com for more information!. Unique version for reprint here: How a Nonprofit Can Effectively Leverage Search Engine Marketing through Article Marketing.
Filed under Internet Marketing by
