For decades economic realities have been placed under a black veil of secrecy with its truths and lies known only to the institutional banking elite and we the public just stand like an ocean of monkeys. The system was never exposed, insiders never spoke out.

Yes, this industry has been nothing but lies and chaos, that is, until about 8 years ago. A small consulting firm called Princeton Corporate Solutions began to take this insider knowledge and make it available through very public articles and blogs. The blog on their website is one of the premier global economics and IPO blog stops on every economist’s pilgrimage to seeking and using investment banking, global commerce and IPO knowledge written by the hands of the masters.

The PCS blog does something that no other financial blog in the world does, they take away the technical jargon and in plain English, patiently and painstakingly take the reader by the hand and show them how something like having a personal bank account with a top tier institutional lender can be adding debt to your children’s tax liability 20 years from now.

They talk about the ‘unspoken’ truths of how if a country wants to hurt another country that is not cooperating with insiders, then the insiders want to impose economic sanctions on these decanters and inflict pain by damaging trade relations, threatening IMF intervention or liquidating currency holding to further damage the company who’s not playing by the rules of the establishment. Taking the military into a country is more for statement than anything as economic sanctions are the most powerful tool of war without lifting a single gun and the goal is to get the citizens of the country fed up and wound up so that they force internal changes within their borders to get those sanctions lifted but this rarely happens. The economy will eventually weaken and big business will step in with fists full of Uncle Sam’s money and start introducing the locals to the finer things in life, the luxuries that they could have but their president doesn’t want them to have them etc.

The exposing of how institutional insiders and politicians toy with the system is now termed ‘The Princeton Affect’ named after Princeton Corporate Solutions. “I think it’s a Wall Street Thing” says James Scott, CEO of PCS, “I just got so sick of hearing the lies on TV and having all the zombies at home watching and believing all this garbage. All we are trying to do is help the little guy understand what he is truly up against when trying to run the company in this economy.”

Global economics affects everyone with a pulse on the planet yet so few people understand it, ‘The Princeton Affect’ is the crystallization and simplifying technical economic issues in a way for the common man to increase knowledge and understanding on how to best protect oneself and grow during this difficult time as a business owner or C level executive.

Want to find out more about the Number One Financial blog on internet?, then Brad Heatherington suggests this site on how to choose the best Globalization Consultants for your needs.

If you are trying to raise capital with a PPM or public entity like OTCBB you need to understand the mind of the investor. After the business plan sells the investor on the business concept you need to sell them on you and your executive staff. You need to stack your executive positions with professionals with a proven track record of success and possess a solid reputation in the industry. You must paint the picture for investors that your business is run by the who’s who in your industry and this pedigree is demonstrated by your education, degree, grades in college, professional organizations of which you have been and are currently a member, advisory board positions with other corporate organizations, a track record of setting up and maintaining strategic alliances, networking contacts and more.

When an investor looks at your human resource list on your PPM, business plan or public offering docs it needs to scream power, authority and confidence. Each individual that you place on your advisory board must have a massive contribution other than ‘advice’. Advisors should be able to prove their ability to assist in crucial decisions, connect your company with strategic partners and help you get to the next level.

Your legal counsel and CPA should be well known organizations with a long list of successful, well known organizations on their client roster and they should have a lot more to offer your company than just their fee based services. Again, these organizations should be able to set you up with partnerships that will help grow your business. As far as corporate awareness you must include a publicist. The publicist that you choose must be well versed in their comprehension of your industry genre.

They must be able to take your company and get you in front of the proper audience that is conducive to enhancing your growth potential. They must be able to demonstrate their knowledge of viral online marketing as well as traditional means of radio, TV and article promotion. They should be able to reach into their contact list and set you up with one interview after another targeting your specific audience.

These are just a few things to take into consideration when you jump on the fund raising trail. Every individual you have listed on your docs must be able to pass due diligence and have the appeal that reaches into the ‘comfort’ zone portion of the investor’s mind.

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