I use Facebook for a diversity of uses. Between connecting with my far away friends, checking up on what’s going on throughout the week, playing Castleville, and the usual hour or two spent stalking, I probably spend more time than I should on social media. Don’t even get me started on what I do with my Twitter. But there’s a lot more to social media than photos of your friends’ toddlers and poking. By taking advantage of the potential of social media management that a social media agency offers, you can use Facebook and Twitter to promote your business.
One thing to consider is purchasing an online marketing platform. They can do a variety of social media related campaigns for you. It makes it easier to manage the number of accounts you might have, ranging from Facebook to LinkedIn, if you can do it all in one place. Depending on which one you work with, you can explore different paths to web marketing as well. I personally recommend the following three:
1. Sprinklr is a social media management platform that is optimal for social media agency usage, along with consumer or B2B businesses. Their big selling point is how easily they break down marketing information into a science. It gives you numbers in a readable format, making it simple to understand the strong points in your social media plan, while revealing the chinks and how they can be resolved. Some of their basic features include social media audience research, measurement tools, acquisition, and content promotion.
2. Sprout Social’s most attractive feature is how affordable they are for the numerous tasks they can accomplish for social media management. It’s easy to use as well, whether you’re looking to monitor your different accounts to managing contacts established through social media. You can schedule either daily or weekly e-mail updates to explain performance metrics and how your web marketing campaign is doing. It presently supports Twitter, Facebook, Foursquare, LinkedIn, and Yelp.
3. Shoutlet is my final suggestion, but it’s by no means any lesser than the other two listed. In fact, this platform has its own original features that are great for social media management. With their primary focus on building, engaging, and measuring social media, they have mobile features, help run Facebook e-commerce, and set up email marketing. Using any of these platforms, or the hundreds of others out there, is worth the risk. Just choose the right one for your business.
fishbat is an Internet marketing firm that can help you with your online reputation management. Visit fishbat.com now for more details!. Unique version for reprint here: Blending Social Media Management and Marketing.
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Google yourself, your company, your friends. Do you like the results you see on your preferred search engine? If you don’t, there are things you can do about it to make your online presence a more positive one. Online reputation and reputation management are of the highest importance in today’s online community, and simply monitoring the results are not enough to change what you are seeing a into a positive search result. Many a person has to turn to a social media agency to help them after seeing negative information online.
Does your company have nonconstructive reviews on a site (like Angie’s list?) There are a number of steps you can take to spin the results into a more positive light and take proactive steps with online reputation and reputation management. First, you can respond to the results and clarify your side of the story-but make sure you do so in a way that doesn’t seem like an attack on the individual making the claim. Apologize for their bad experience and offer to do whatever is needed to repair the situation. You can also ask friends or family members to write positive reviews about your company, or take e-mailed or handwritten reviews from old clients and post them onto the site.
Another great idea is to make a Twitter or Facebook account (or both) for your business (or yourself, if that’s the online reputation you’re trying to build or repair.) In this way, customers have a place to discuss your company and ask questions in one fixed spot. And with these sites, you can ask your customers questions and make them feel a part of your online community. These sites will also build up your online presence, which is another facet of online reputation and reputation management.
Getting involved in blog posts about your industry and even charitable events can also increase your online reputation and how you are perceived in an online search. Discussing topics that are relevant to your industry and getting involved in events that will be covered by your local online community are a great reputation management practice and will increase your presence in the online community.
Online reputation and reputation management are imperative in today’s business world, and they directly shape how the public will feel about your business. Taking steps to correct the negative and fortify the positive in the online community will be constructive for both existing and prospective clients to learn more about your business. And the more positively you are seen to the public, the more business your company will do as a result.
Do you think you would like to find out about online reputation? Do you think you would like for more information about hiring a social media agency? Check us out at fishbat.com for more information!. Free reprint available from: How Online Reputation and Reputation Management Should Influence Search Engine Tactics.
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