In a recent audience with Eric Schmidt, CEO of Google, Schmidt was reported to say that he was getting frustrated with the prevalent questions he gets pertaining to the ranking algorithm that is being applied by Google. According to the reports, the CEO was asked why Google does not show its list of 200 factors in ranking.

Schmidt finally answered that the reason why the mega search engine refuses to disclose its algorithm is because they have no concrete factor when they make their rankings. Google prefers not to share the algorithm and idea of how everything works because the algorithm itself undergoes various changes as fast as the changes and development normally come in technology. In connection with this, they would rather not deal with the scrutiny of the SEO community with every change.

The company is also worried that if they share their extremely valuable algorithm, some SEO groups and online marketing communities might abuse it instead. True enough, if Google exposed their algorithm, not only those who wish to use it for good have the knowledge. Once the algorithm is released, some people who are up to no good may use and abuse the system.

What SEOs can do as of the moment is to keep on studying the several changes that Google makes whenever they release updates. Most of the changes that Google makes are not that intensive. This lets people who are involved in search engine optimization to search more and learn as they go. Newcomers are advised to start with the primary concepts that almost always never change before they undertake faster altering issues like Google’s algorithm.

As it is, SEO will remain intriguing not only for new users but also for knowledgeable SEOs and SEO companies. This is a challenge for newcomers to find a quality SEO company that is able to keep up with Google’s SEO algorithm changes and reach the desired results needed.

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User patience, according to Internet experts, can be compared to a time bomb. It fires up the moment someone attempts to download a particular page. This thereby suggests that website owners have a very limited time to persuade online visitors that they are on the right websites.

Speed is not only required in making Internet surfing a compelling experience, but it is also equally crucial in making a website get into the various search engine’s topmost results. The association thus lie in how online businesses make use of the mechanics of SEO.

SEO is simply the process of improving a website’s visibility level by getting listed in the search engine’s topmost results. There are two types of search engines: the paid ones and the organic. Majority of online businesses favor organic search engines. As a result, ranking on top of search engines results have become a very difficult task.

But of course every challenge has a corresponding solution, right? Indeed, IT consultants have developed several ways that business enterprises can choose from to meet their different marketing needs. In general, businesses have to seek help from SEO firms to do the following ways that have been proven effective in improving a webpage ranking:

1. Create unique, compelling and relevant keyword-rich content

2. Post the content on a well-designed webpage

3. Place multiple backlinks from credible and authoritative sites

4. Regularly update the content

Organic search engines make use of software called spider to easily determine the words or phrases that are pertinent to a particular website. These key words and phrases will then be compiled for indexing.

Spiders do pay attention to HTML tags of every web page on the Internet. These tags are called meta tags, which define the overall concept of a particular website. Businesses thus have to use tags in the form of HTML title, description and keyword that meet the purpose of their website.

Of course, it does make sense to include keywords in the content of the web page. Search engine spiders collect keywords not merely on the basis of the frequency of their appearance but also on how they are used in a meaningful context.

Do you want to build a website that is findable? You have to understand first the mechanics of SEO. You may visit this website to learn more about Search Engine Optimization. This article, How To Ensure That Your Website Is Findable has free reprint rights.