Images can not only make your website visually attractive, they also help you gain more daily search engine traffic. Google Image Search is the version of Google dedicated to images and it is a very effective technique for your search engine marketing strategy and implicitly for your search engine optimisation strategy. Google Image Search has billions of images available from websites that have been already indexed. According to Hitwise UK, Google Image Search gets more traffic than supposed major search engines in the UK, which gives it a huge potential for your search engine optimisation as a source of traffic for your site.
For a business trying to integrate search engine marketing strategies as to improve their search engine optimisation, the use of Google Image Search is very effective. If done correctly, the optimisation of your images can bring a number of advantages:
* it can drive traffic and bring a great number of visitors to your website,
* it helps define your overall page theme.
However, there are guidelines one needs to follow to get his image on Google Image Search. There is no possibility to use search engine submission as to submit your image to Google, as with websites. That is because results are entirely shown by Google’s algorithm after robots have indexed the complete websites with images. Google’s imaging spider is called Google Image Bot. It crawls the web and indexes all of the pages it can find. Since it cannot ‘see’ images, so it only takes them based on a number of factors:
1. Descriptive Image Name.
2. Compliant Images.
3. On Page Optimization.
4. PageRank and Backlinks.
5. Website Relevancy.
6. Image Storage.
These are the guidelines for Google-sensitive image reference one should follow -
1. Make your image file name keyword rich – include the keywords you want to rank high in the file name and make the folder accessible to robots.
2. Alt tags should have keywords – Alt tags are designed to provide alternative text when images cannot be displayed. They should describe what the image is about.
3. Put your keywords in the image title tag – It is shown when the user hovers over the image.
4. Add target keywords in the text close to the image -Surround your image with related text for robots to give high ranking.
5. Optimize your page for the keywords – Include the keywords in the title tags, meta tags and header tags. It is important that you have a high keyword density on the page that the image is on.
6. Re-upload images – Uploading same pictures in a gap of few months helps in maintaining search freshness for robots.
7. Make your images large – many people search large size images when they use google images. Also a high-resolution image works better than low resolution.
Use Google Image Labeller, it’s a feature of Google Search that allows you to label images and help improve the quality of Google’s image search results.
If you have used Google Image Search in your online marketing strategy or are planning to use it as part of your search engine marketing and search engine optimisation strategy, we would love to hear your thoughts!
SysComm International is a social networking company, online reputation management and search engine marketing company. Click here to contact us.
Filed under Internet Marketing by Laura Wimble
If you’re an online marketer and have tried any kind of social media marketing, you’ll know that trying to find out how to get more Facebook fans can be sometimes an arduous task. But in this short article I’m going to be teaching you how to seriously increase the fans on your page, without any effort.
The first thing to remember when getting Facebook fans is that you’re going to need those which are targeted to your business. This means, you will want people who are either in your industry or geographic location, so that the chances of them buying from you will be much higher than un-targeted ones.
Second of all, you are going to want a way to get fans as fast as you possibly can. Of course, I’m sure you’re not a person who wants to make money slowly, are you? Combine this with the first point on targeting and you’ll have a recipe for the right pack of fans.
The great thing is that uSocial.net can now allow you to buy Facebook fans in packages starting at 1,000 and going up to 10,000 (however, they can deliver much larger numbers if you need them). Now more than ever, you’ll never have to search around futilely looking for options.
The best thing about the service, however, is that they will target these fans for you based on any of your requirements, based on either geo-location as well as interest group. So for example, if you are looking for UK-based pet owners, they’ll be able to sort this out for you. Or, do you want US-based business owners? They’re going to be able to do this for you as well, without all the effort you’d normally spend on it.
So, aren’t you glad you don’t have to search around looking at how to get more Facebook fans? All that’s left for you to do is to go out and use this information!
Want a load more info on how to get more Facebook fans, then check out Leon Hill’s website right now for the best social media marketing products and services!
Filed under Internet Marketing by Leon Hill

