In our previous issue, we discussed about effectively communicating with your Facebook fans. In this issue, we are going to talk about using Facebook marketing to give something of worth to your clients and customers.

Here’s the fact: Over 50% of the whole Facebook community log in to their personal accounts each day. This suggests that with approximately 500 Million users of Facebook, over 250 Million are able to view your page.

Imagine being qualified to tap a portion of that market for your own product or service. That represents enormous amounts of dollars in return.

Even so, that doesn’t mean you can just come up with a Facebook account and expect it to make you rich overnight. Like an official web page, a Facebook account must be worked tirelessly on, adjusted, upgraded and evaluated.

It’s essential that you first determine whether your Facebook business page is presenting worthwhile results while keeping your reputation healthy.

Do you want to give a touch of corporate professionalism as an extension of your conventional office?

Do you want to add a touch of fun and excitement which will appeal to your target audience?

Or do you simply want your page to be a customer service area where informal questions and inquires can be attended to?

It’s important that you always regard value as your top priority whenever posting anything on your page. Avoid posting boring or unnecessary things. This means resisting the urge to post personal content or even things that seem fascinating but aren’t helpful to your audience.

Here are a few more suggestions you should contemplate:

- Get Testimonials from Customers

Looking at a person’s Facebook wall is one of the most well-known pastimes of men and women who are enthusiastic about social networks.At present, social media management provides various benefits to entrepreneurs. You can win over prospects by using testimonials from your current customers or clients. So why not ask your past clients for testimonials? Of course, you would most appreciate highly favorable feedback if given under your own accord. Yet, this may not always be the case based on the value of your products or services. So offer incentives, give out prizes or hold a contest. Say, for example, that every Facebook feedback will give them a 5% discount during their next purchase.

- Interact with Potential Customers

Whenever there are queries with regards to your products or services on Facebook, be sure that you get back to them straight away. Also, you’ll gain a good impression by answering the inquiries very timely. If you cannot do this, apologize for the late reply.

To save yourself from answering the same questions over and over again, you’ll want to provide something like a FAQ segment on your page. If all the information can’t be provided in the space available, then try using a Notes Page or a similar application.

- Upload Relevant Photos

Some use the Photos Page while some make pseudo-shops where they feature their products. Any of these is fine as long as the product images are shown in good quality. Working with low-end pictures will give your products a low end impression. So be meticulous in choosing those. For instance, if you have a jewelry business, you can promote it on Facebook by posting photos that feature the intricate designs of your jewelry pieces.

Keep these simple tips in mind when interacting with your friends and fans for a successful Facebook marketing venture.

Be sure to read our next issue of Facebook for Business soon.

You can get the traffic if you choose to make use of Facebook for Business. However, if you want to learn more, click here to know more Facebook marketing strategies.

We aren’t talking about buying ads on Facebook here, even though that’s a great idea too. One of the best parts about social media is that it is a free way to reach a large number of interested, engaged customers and tell them all about the great products and services that you have to offer.

First off, let’s talk about why social media is so great for internet advertising. The main advantage that social media has over other forms of communication-such as, say, television advertisements-is that you can be sure that the people you are talking to are actually interested in your products. They decide to follow you, so you know they want what it is that you’re selling.

Secondly, social media offers real time metrics that will tell you how many people you are talking to, where they are located, and what they’re saying about you. When you once had to shell out for an expensive market research agency, you can now figure out everything that you need to know with a few clicks on your keyboard.

Social media is a practical godsend for internet advertising, and its applications are pretty much limitless. So, let’s go through the most popular social media applications and discuss what would be the best ways to use them in order to make sure that you’re doing the best you can to hype your products.

Facebook: Facebook works best as a fan page with information that has some staying power. So, if you have a sale or a contest that is going to last for a few weeks, you should tell your friends online all about it. If you have information or some pictures, this is a great place for it too. Facebook is also great for creating a community of fans that can talk to each other about your products. This way you can have your fans advertise for you!

Twitter: Whereas Facebook tends to hang out for a bit, Twitter updates come and go pretty quickly. If you have more timely information, or perhaps a one day sale, Twitter is the best place for you.

YouTube: If a picture is worth a thousand words, then a video is worth a million. If you do not have a YouTube channel, I would suggest starting one. YouTube is a great way in order to really make a connection with your customers.

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