Here are ten straightforward ways to dramatically increase your websites response with no cost associated with the improvements.
1. Add more content to your website, there simply isnt enough on yours. Why? Because you can not get enough content on your website especially if it is good, relevant content. It will dramatically boost your search engine rankings and also the amount of time visitors spend interacting with your site.
2. Add Strong Benefit laden headlines to every page of your website instead of lame efforts like welcome to our club! 1 out of 1,000 websites has good sales copy and they are the ones that produce the best response!
3. Change your lead generation contest and promos every 60-90 days to keep them fresh! You need various ways to collect data running in key areas of your site in chorus. Then you need to keep them fresh by changing them every 60-90 days.
4. Dont just send e-mail special offers, enhance the content of every e-mail with jokes, tips, cartoons, funny stories and other content that adds more value and makes it 100 times more likely that the person getting your e-mail marketing might pass it on to someone else who wants it.
5. Add a blog and get someone, anyone, to blog weekly. Blogs add content, in bounds links and personalization to your site. They also provide an excellent and easy forum to solicit feedback.
6. Add a Twitter account reach younger people, boost your search engine rankings and get specials and news out in bite size flashes!
7. Ask more questions in your surveys then load a whole series of e-mail offers into your site that are triggered by your customers preferences. In that way you only send special offers to those customers who are most likely to be interested and respond. This dramatically increases your email marketing response rates and decreases opt out rates of the email marketing that you have been doing.
8. Add a Social engine, for your members or players to interact with others at your club.
9. Add a hover ad to your home page, one that must be closed to move on into the site. This will increase your data collection by 300% or more.
10. Build vertical mini websites for key income streams like membership, wedding and outings. Follow a good marketing system to make sure you are doing the correct things.
Get a comprehensive review and in depth report on how to maximize your Internet marketing strategy for just $1,500 and you don’t even have to use one of our sites!
Call me direct 352 266 2099 and Ill tell you how to maximize your internet investment even if you are with another company and believe me most of them need the help!
Andrew Wood is the world’s leading expert on golf related marketing. He is the author of over 20 internet marketing books including Cunningly Clever Marketing Book and The Golf Marketing Bible. Andrew speaks worldwide on sales and marketing topics. He is the CEO multiple golf marketing companies including Golf Management Companies.
Filed under Internet Marketing by Andrew Wood
I was introduced to Twitter about three months ago along with many other Web 2.0 sites. I decided to sign up as it looked like a great place to interact with others and meet people with similar interests as myself. I signed up for Facebook and YouTube at the same time.
I started to be active on all three sites and was learning as I went along. As far as Twitter was concerned, I was told that it was proper etiquette to follow back everyone that followed me. There was a tool available where you could automatically follow those following you and also post a tweet to them thanking them for following you. I set this up and started following people that I thought were interesting. Some of those people also were using this particular tool so they automatically followed me back. However, a number of people did not have the tool and for whatever reason decided not to follow me back.
As the weeks went on, I paid very little attention to the numbers. In the top right-hand corner of the Twitter page there are three sets of numbers displayed. They are ‘following’, ‘followers’ and ‘updates’. I would go on the site and post a few times a day and each day I would add more people to follow, which meant that my ‘following’ number was steadily increasing. I didn’t pay much attention to how many people were actually following me back.
So just about a week ago I was adding more people that I wanted to follow when one of the follow requests would not activate. I thought that Twitter was having a technical problem so left it for a while. However, when I tried again, the same thing happened. I had no idea what was going on. I was still able to send out “tweets” (twitter messages) so I asked if this was happening to anyone else. I received a reply that I had received a “Twitter Slap”. Perhaps you have heard of the very common “Google Slap” where Google punishes you for not adhering to their rules and regulations. Well, this is much the same thing but obviously not anywhere near as serious.
Someone explained that as I was now following 2000 people, Twitter examines your ratio of following to followers and if you fall outside the parameters, then they shut you down and don’t allow you to follow anyone else, until you get your figures in order. So now I understood what the problem was, but how was I supposed to fix it?
I did my Google research and was amazed to find well over one hundred tools to enhance your Twitter experience. I was looking for something specifically that would help me reduce the number of people I was following. I wanted to do this in an informed way, so I was looking for something that would make the job easier. The first thing I needed was a list of the people who were not following me back.
The following two tools were just what I was looking for:-
www.friendorfollow.com….this site lists all the people who don’t follow you back; www.twitoria.com….this site lists the people who have not posted for quite a while;
With the aid of these tools, it then became quite easy to choose the people I wanted to unfollow. By doing this I could have my account unfrozen and then continue to follow more targeted people. It did exactly as I had hoped.
If you are getting close to following 2000 people, it would be a good idea to start to take action now before you run into this same problem. I will periodically go into the website and do a little housecleaning. There are probably other Twitter slaps but this is the only one I have knowledge of right now.
If you are already on Twitter please follow me. If you are not, then hop over to Twitter and get signed up. It only takes a moment and it’s free. If you follow me, then I will follow you back. You can see me on Twitter at http://www.twitter.com/janshimano.
Filed under Internet Marketing by Jan Shimano

