A number of weeks ago, a good friend turned me on to the social media phenomenon called Twitter. I have to say that I’m not a heavy user of social media and quite honestly don’t see the purpose. At least that’s what I thought prior to my experience. Three months later my thoughts and feeling have changed rather significantly.

Using Twitter starts with getting online and logging in every day. A friend turned me onto an application that allows me to leverage a number of different Twitter functions. By using these tools and having hands on experience, I’m finding that Twitter provides a number of valuable resources for my day to day activities.

On a day-to-day basis, I’m involved with sales, marketing, account management and much more. Using Twitter gives me access to some of the leading authorities in my industry and others who have proficiency in the types of situations I deal with. Online social media tools allow me to connect with a variety of experts and others who have already solved some of my most difficult problems. Twitter provides direct access to many people that I otherwise would never communicate with. Celebrities, gurus, and industry experts are all available at the click of a button. Many celebrities will actually respond to you when approached directly. Truthfully I don’t know whether or not its their mom, personal assistant, or some hourly worker who is replying to my questions, but more often than not, they are filled with pearls of wisdom.

When you find a community of individuals who share your interests, concerns, and are willing to have a discussion around them, it enriches your experience. This is especially true as I have built a small following of people within my area of interest. When I have a question or topic that needs discussion, this group is always willing to share what they know and comment on my messages, also called tweets. Also called retweeting, the act of sending someones post to your follower happens frequently within the Twitter community.

You may be thinking to yourself that having an audience is a good thing, but it can also become a bit overwhelming at times. Twitter has a way to handle this as well. You can easily control who you follow and easily change your notifications. In essence, you can be very selective about who you communicate with and who communicates to you. This is a wonderful feature that helps you manage all of the messaging that happens on a regular basis.

The truth is that I was not an early adopter of social media for a number of reasons. Now that I’ve gotten some experience with Twitter and other social media tools, I better understand my initial reluctance to jump on board. I avoided social media because I simply didn’t understand it. What I didn’t realize at the time was that I’d never be able to fully appreciate it until I actually used it. Now that I have, I clearly see the value.

Michael Fleischner is a marketing expert with more than– years of marketing experience. He is also the President and founder of MarketingScoop.com which offers helpful marketing resources and SEO training.

There are not to many things that can expose dreadful writing online except for when it comes to having to type information or your thoughts using a very limited amount of characters and be effective at it. With its–0 character threshold on all tweets (or “tweets” as they are referred to) Twitter often shows this all too well. From abbreviation-laden tweets that create no sense, to tweets that neglect to persuade followers to click through on a link, examples are everywhere in the Twitter “discussion”.

Whether at work or at home, we have all been on the receiving end of emails containing sloppy sentence structure, inadequate spelling, fractured syntax, and which are over and over again a chore to make sense of. Twitter posts are no different (despite the fact that they are at least mercifully condensed though that can sometimes be a mixed blessing too).

Various people follow thousands of other webmasters on Twitter, filling their web sites with, (in some extreme cases), hundreds of tweets a hour. Clearly, people will skip over tweets that are sloppy, inconsequential and all over the place because they merely don’t have time to waste.

Similar to all forms of writing, the method of crafting a worthy Twitter post takes thorough thought, time and scrutiny. Though there is no such thing as a “faultless” tweet, (since such judgments are very personal and reliant upon the proposed audience) there are some straightforward guidelines that everybody can follow.

Firstly, keep away from abbreviations if at all possible, and simply employ them when completely required. For one thing there are so many abbreviations you in fact can’t always presume individuals will be acquainted with what they are. Long-time serious Twitter users are probably the worst offenders in this respect. This is partly due to the actuality that the bulk of these individuals still tend to be from a technical background.

Then again, as its user base becomes more and more diversified as has been the situation of late, a lot of these people may perhaps not be ahead on all the Twitter-specific lingo. Relying on this kind of language and you extend the probability of in consequence cutting off a sizable segment of the group of people from appreciating fully (or at all) what you have to voice.

Secondly and as importantly, make an effort to take your time. The purpose for this is that Twitter allows you to broadcast your tweet right away, the open field to tweet a message resides in your web-browser or in an application on your desktop looking like what a portion of cheese must look like to a mouse. With only–0 characters allowable it might seem effortless to some to just tweet way without giving it much consideration.

However, much like you’d proofread an significant e-mail communication before hitting “send” to everyone in the company, you should also consider pausing before you disclose a tweet with the world. And shared it will be. Don’t merely presume that only your immediate followers will see your tweets, as a tweet may be picked up publicly by Google or Twitter’s search tool. On the other hand, if you take some extra time you will most likely put added thought into it, which in turn makes it extra likely to be valued.

Owing to the exceptional briefness of tweets, a rushed writing job combined with lack of perspective can create a lot of misunderstandings. If you take the time to not only construct the tweet, but also think about how your target market will accept it, you can prevent yourself a lot of worries and wasted time.

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