There is more to SEO than just putting keywords in appropriate places. SEO and internet marketing techniques are constantly evolving with the changes that happen across the web.

Like it or not, social networking sites are now dominating the online time of millions users. Some of these sites have higher traffic than popular search engines, with billions of traffic. Many people spend hours on these sites to interact with people. The potential for social networking is very huge and should be included in your marketing plan.

The immediate advantage of using social networking sites is to create links back to your website or web pages for free, without breaking any rules. Creating back links is an important part of SEO and sometimes it can be hard to find a place where you can add your links with permission.

When you place the links on your accounts, you share them with your social network friends who will check it out. You will get instant views from them. After you expand your network further, you will get more followers or friends who are related to your business. Aside from expanding your business, you can also get interesting information from them.

After you share information and links with your friends, you have to build relationship with them through interaction. You can ask if they have any opinion, comment, or input there and you do not have to clutter your own site for it. Some people like it better to comment on these sites instead of being directed to your website.

As any qualified social media keynote speaker would tell you, some popular social networking sites that are very important for marketing and networking are Digg, Twitter, and Facebook, among other sites. This trend is not constant. There might be changes in the future about the key players of social networking, but for now you need to focus your effort on these sites because they are ideal for SEO.

First, create an account on each of the sites. You can choose to create a personal or business account. In Facebook, you need to create your personal account before creating business pages. You can create as many business pages as possible, but that is not recommended. It is better to create one page for each business and focus your energy on it.

When you create a personal account, you may want to skip some personal information for security reason. However, if you want your business pages to be taken seriously, you need to fill all the relevant info that is requested, as truthful as possible. Leaving some info blank will make people sceptical if your business is really legitimate or just a spam bot account.

Make connection to people you know first, your friends, coworkers, acquaintances, customers, family, or business partners. Update your business page or account frequently. Share links to your newest update on your website or new offer. Participate in discussions and answer any question your followers ask you. Follow other people to see what they are up to, share information, and expand your network.

These are the starting point of your SEO and internet marketing strategies on social networking sites. It will take some time and energy to get wider network, but afterward, you can see the result of your marketing effort.

The top search and social media marketing firm in Canada has diverse expertise in Montreal SEO along with a wide array of Internet marketing strategies. Contact an expert search engine and social media marketing keynote speaker for more informative industry advice.

A number of weeks ago, a good friend turned me on to the social media phenomenon called Twitter. I have to say that I’m not a heavy user of social media and quite honestly don’t see the purpose. At least that’s what I thought prior to my experience. Three months later my thoughts and feeling have changed rather significantly.

Using Twitter starts with getting online and logging in every day. A friend turned me onto an application that allows me to leverage a number of different Twitter functions. By using these tools and having hands on experience, I’m finding that Twitter provides a number of valuable resources for my day to day activities.

On a day-to-day basis, I’m involved with sales, marketing, account management and much more. Using Twitter gives me access to some of the leading authorities in my industry and others who have proficiency in the types of situations I deal with. Online social media tools allow me to connect with a variety of experts and others who have already solved some of my most difficult problems. Twitter provides direct access to many people that I otherwise would never communicate with. Celebrities, gurus, and industry experts are all available at the click of a button. Many celebrities will actually respond to you when approached directly. Truthfully I don’t know whether or not its their mom, personal assistant, or some hourly worker who is replying to my questions, but more often than not, they are filled with pearls of wisdom.

When you find a community of individuals who share your interests, concerns, and are willing to have a discussion around them, it enriches your experience. This is especially true as I have built a small following of people within my area of interest. When I have a question or topic that needs discussion, this group is always willing to share what they know and comment on my messages, also called tweets. Also called retweeting, the act of sending someones post to your follower happens frequently within the Twitter community.

You may be thinking to yourself that having an audience is a good thing, but it can also become a bit overwhelming at times. Twitter has a way to handle this as well. You can easily control who you follow and easily change your notifications. In essence, you can be very selective about who you communicate with and who communicates to you. This is a wonderful feature that helps you manage all of the messaging that happens on a regular basis.

The truth is that I was not an early adopter of social media for a number of reasons. Now that I’ve gotten some experience with Twitter and other social media tools, I better understand my initial reluctance to jump on board. I avoided social media because I simply didn’t understand it. What I didn’t realize at the time was that I’d never be able to fully appreciate it until I actually used it. Now that I have, I clearly see the value.

Michael Fleischner is a marketing expert with more than– years of marketing experience. He is also the President and founder of MarketingScoop.com which offers helpful marketing resources and SEO training.