While most people associate article marketing strictly with online promotion, you can get even more bang for your article buck by promoting your articles – and your business! – offline. Here’s how you can turn your online articles into offline marketing engines:

1. Submit articles to local papers and newsletters. Many local newspapers, neighborhood associations or local organization newsletters will accept contributed articles. By submitting your articles on a hot and timely topic, you can increase your exposure and potentially gain new subscribers or customers.

To find local sources for your articles, you can do a simple Google search. Enter “CITY newspaper” or “CITY shopper” (quotes included) with CITY being your location, or nearest major metropolitan city, in the Google search bar. For instance, “Tallahassee newspaper” or “Seattle shopper”.

You are highly likely to find multiple small publications in your area. Don’t overlook neighborhood associations, as well as schools, daycares, gyms, community centers, churches, and clubs and organizations that create newsletters for their members. If their readership matches your target market, getting featured in these is free and can help you to grow your online business.

Make a list of publication names and contact information, and then either email them a link to your articles, or print out a copy and send it to their mailing address.

2. Share your content with associates and potential clients. Print one of your favorite articles and mail it to prospective clients, business associates and others who might find the content useful. Include a sticky note that says “Thought you might find this helpful,” and sign your name. Be sure your website address or contact information and a business card are included as well. Then hand-address the envelope, include your name and return address, and drop it in the mail. If you make it a practice to send out a few every week, it can pay off in added readers, website visitors and customers.

3. Turn an article into a press release. Newspapers are always looking for interesting news and stories they can use for their broadcast or print media. If your article has a strong news hook related to a recent event or season, you may be able to pitch a story as a press release. First, do some research to find out who your best contact at the newspaper is. For instance, if you’re a landscaping company, identify who covers home and garden, then read several of their past articles to observe what topics they cover. Next, email or call them. Introduce yourself and ask what type of stories and news releases they want to receive and how (via email, fax, phone or mail).

Once you know what the reporters are looking for, you can direct appropriate stories their way. If your article topic fits, format your article as a press release and send it to them as they requested. Keep in mind that reporters and newspapers receive hundreds of releases, many of which were written and sent by people who haven’t taken any time to get to know the reporters or what they are looking for. By doing your homework and developing a relationship with them, you stand a much higher chance of getting your information published.

4. Create print booklets of your articles. Take a few of your favorite articles and compile them into a booklet.

Here’s how:

1.Lay out the articles in a word processing program (OpenOffice.org is free) or desktop publishing software. 2.Add an “About Us” page and contact information. 3.Include a free offer inside the book, if the reader joins your email list. 4.Print one sample booklet. 5.Copy the booklets at home or at your local print shop.

Then, it’s time to distribute the booklets.

Mail them to prospective clients. Include them with all physical purchases. Offer them as a free gift to subscribers. Bring them to networking events and leave at information tables or booths.

There are many ways to use offline article marketing strategies to enhance your results. Be creative and search for new places to display articles and locate readers and subscribers. By offering them your well-written articles, you can establish yourself as a local expert and go-to person when they need your services or products.

When you need more exposure for your business, let the the internationally recognized marketing agency, let Wildfire Marketing Group help get the results you deserve!

Many people are into the art of knitting and often make new socks for the family. These can be in a wide range of styles and colors. More often than not, thinner wool known as special yarn is used when making these. Many people often purchase these items that have been hand knit by someone who is experienced in this craft.

Handcraft items make an exceptional gift as they are unique in design and color. Many people prefer to buy new socks as a gift for their family. Some of the handcrafted ones can be made to order, with you deciding on the color, style and the material used.

White cotton is the best material that is used in the construction of this item. Cotton allows the skin to breathe and cuts down on the risk of harboring bacteria. Cotton is a natural product and white cotton hosiery contains little or no dye at all.

Not only do these come in many designs and colors, there are many styles as well. Some of the styles are knee high, anklets, ribbed, and of course the bobby. It is imperative that you make sure that the elastic at the top is not too tight as it will cut off your circulation.

The use and care of this item is rather simple. Hand washing is the best. However, for the matter of convenience you can also toss them in the washing machine. It is recommended that you use lukewarm water and hang to air dry. The reason for this is because the band at the top can sometimes shrink when you put it in the dryer.

Hosiery can make a person feel great, whether they are purchased by themselves or given as a gift. It is important that you choose the proper size when purchasing. If buying these as a gift, it is better that you go with a pair that is one hundred percent cotton as these are the ones that are more compatible to most skin types.

Sometimes your feet need a great pair of black socks in order to feel fantasic and cool, and the only place to do this is over at socked dot co uk head over there now and look at their selection of black socks and then start smiling