Simple Substance Direction Systems driven by a Argument of Work (SOW) will save time and money and will result in a right first time project being delivered. Where costs are involved in the development of a new website, this forms a crucial part of the support that can be constantly updated and used as a baseline for the task-project. A simple content direction system can be integrated into the scheduling and design phase of the new website. This will further keep costs down and mean that time can be done more effectively with regard to the ongoing updating and maintenance of the new website via simple processes within the scheme to manage the substance.
The SOW is typically written during the project installation phase and must be agreed with the client. Depending on the size and complexity of the project, and expert knowledge about the subject matter, the content direction system will be structured fairly simply but it will cowl all hierarchies, families and individual product or service pages, so it needs to be mapped out at the beginning.
A SOW can help with this. This will reduce the risk of receiving extra costs to sort out the construction of the site during the design and evolution stage. It can also be unsafe to make changes further down the line, i.e. to a live site as if the land site is appealing a lot of visitants, it can confound them or, worse still, new mistakes may creep in and this may damage current sales activity. It is important to organise meetings with the Client (stakeholders) in order to refine the SOW and get it okayed.
Objectives The bulk of project direction literature commends SMART objectives that are : Specific : objectives must be clear so that if someone says them, he or she can interpret them without ambiguity. Measurable : It should be possible to quantify whether or not the aims are being met.Achievable : do not try to undertake more than is realistically potential on an individual or team basis. Realistic : are there the requisite resources to achieve the objective Time-specific : specify when an aim will be attained (date). Scope Details the scope that has been identified in the Executive Sum up of the SOW. In this segment, the work to be done will be depicted.
Also, as required, explain what will not be done this is specially useful to avoid confusion and conflict with the client during the carrying out of the project-task. Note that the Scope section is one of the most important subdivisions of the SOW. Therefore, in writing, it needs to be very specific. Deliverables Defined as a detailed list of the deliverables to be designed, germinated and presented by the project. Each deliverable needs to be described in an unequivocal manner that is understood by the client and the team member responsible for it Project premisses, risks restraints. There may be a number.
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Planning a website that will achieve the goals you have set for your business is probably the most difficult part of the entire Internet marketing process. Yet, most people completely bypass this important step or, worse, just turn the whole project over to a website designer to handle.
By strategically planning your new website or an update of your existing website, you will ensure you have a marketing piece that showcases your business to its best, allows you to be in control of ongoing content updates, and achieves the goals you have set for your business. Here are a few steps to use in the planning process:
1. List all the information about your product or service that a visitor to your website might be interested in knowing. Using the website for a school, for an example, you would probably discover that visitors would be looking for information on the staff at the school, classroom size, attendance numbers, and sports programs. Try to list every possible topic about your industry, service or product that a visitor to your new website might be interested in knowing.
2. Imagine for a short time that you are a potential website customer. Visit and review some websites similar to the one you will offer as if you were a potential customer. As a potential customer, what are the things you like and dislike about each website you visit? Are you inspired to take action from the website? Can you find what you are looking for fast? Are there a lot of pages to navigate through to get to what you are looking for? With the goal of making your website as easy for potential customers to use as possible, note all of this information down for future use.
3. Do keyword research to find out what visitors will be searching for. Google has a free keyword research tool that will work fine for this purpose. Type in a general phrase such as “high school” and see what other keywords come up. These are the topics that people are searching for already. With this information in hand, you can plan your website to feature content that answers people’s questions.
4. Make sure to plan your website to grow. Avoid websites that can’t be easily expanded to add more pages or products. A good website is a constant work in process.
5. The final thing to keep in mind is that you want to be able to control your new website, rather than be at the mercy of your web designer to make even the simplest of changes. Today’s dynamic Internet marketing environment demands new and fresh content added to your website often, and the old fashioned sites that rely on a web developer to make changes just won’t work anymore. It is to your advantage to plan a website platform that will allow you to add content quickly and simply.
The investment by your business into a new website is a large part of your marketing budget. Make the most of your investment with a new website that supports the goals you have set for your business.
Marty Dickinson is the president of HereNextYear, Inc., a full service Internet marketing company in business for 15 years. His passion is Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to find out more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.
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