There are many reasons why you should use WordPress as the CMS content management system on your new website. I’ve got enough room to give you a very few of them. In the first place, WordPress is an example of “open source” (or free) software, which means anyone can use it. Geeks most probably will be aware that it’s constructed using the computer language PHP and uses MySQL. Don’t worry, unless you are a geek you don’t really need to know what all that means.
The stats are always changing, but it has been estimated that WordPress powers coming up to 20% of the websites in the world. That is a huge amount of websites. The WordPress download button has been accessed something like 30 million times. This means that if something should break down on your site (which it probably won’t), there are a lot of people out there who can help you fix it. You can reach some of them via numerous forums and user groups that exist for WordPress.
WordPress is a very complex piece of kit, but it’s so simple it works just as well for both beginners and experts. The basic version installs with just one click, but if you are keen to get stuck in with some complicated CSS or web coding, you are able to. Another fantastic thing about WordPress is that it’s very hard to screw up provided you keep away from the files with the code in. FYI, they can be accessed via the control panel in a file called Editor.
The primary job of WordPress when Matt Mullenweg first built it was as a blog, but it has developed over the years into a CMS that lets you make a website look just about any way you want it to. This happens because of “themes” which allow you to change the look and operation of your WordPress site with another click of the button. All this happens without messing with the content you’ve added to the website. Themes can be added via the dashboard within WordPress, or by uploading the theme’s elements by means of your usual FTP application. Thousands are available without cost, others cost anything up to $500. Premium themes I use include Zina, Socrates, Thesis and Jenzoo.
Search engines adore WordPress websites and simply by using WordPress seems to give you a head start to getting better rankings in Google and Bing. The way WordPress is constructed lets you optimize your website easily by using in-built components such as categories and ‘tagging’ to your posts. Heading tags such as h1, h2, h3, etc, are used throughout and pinging – sending notifications automatically to various bookmarking and search engine sites – is automatic. Each of these operations are already built into the infrastructure of WordPress.
On top of that there are WordPress Plug-ins that let you to extend your site’s capabilities much further than the basic features will allow. WordPress has a stock of over seventeen and a half thousand plugins performing a wealth of tasks ranging from adding a shopping cart to your site, including Facebook “likes” and building a Google sitemap, to displaying a form that will enable people top sign up to a mailing list and checking for broken links. Their sheer scope seems to be infinite.
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You’ll discover that most Internet marketers have never realized all the power that is related to using RSS feeds as a kind of promotion. In case you are looking for more traffic you’re going to find that RSS feeds will be a terrific way to get this traffic with minimal efforts. If you don’t know the best way to be using these feeds you’ll realize that we are going over a few of the advantages and ways related to using these feeds.
One thing you will find about RSS feeds is that individuals who visit your blog will be able to subscribe to your feed. Email marketing has always been regarded as a terrific way to get traffic but you will realize that there are other Internet marketers who do not build and email list and they only focus on building up their list of feed subscribers. One more thing that you’ll find about getting men and women to sign up to your RSS feed would be that it is easier than getting individuals to sign up for your email list. It does not matter if your site is about Ultra Spinnable Minis Review or even if you have set up a site about the First Page Google Rank you will still need to know how to drive traffic to it.
An additional benefit of marketing your RSS feed is the fact that when you wind up adding new content this will be updated in the feed. The benefit of this is that you are able to automatically get individuals to come back to your Internet site to have a look at the new content. You should recognize that the more times you get someone back to your Internet site the better chance you have of getting these folks to purchase your product.
Something else you are able to do is is market your products directly to the men and women who have subscribed to your RSS feed. When you just develop a sales letter for the product your are marketing, you can then post it to your website. Once this content is added to your Internet site you’ll find that it’s also automatically syndicated to the individuals who have subscribed to your feed.
You additionally don’t have to worry about the emails notifying your subscribers about the updated content ending up in the spam folder since all these emails will be delivered. In relation to traditional email advertising you will realize that many of your emails get caught by spam filters. But, when men and women subscribe to your feed they’re going to receive the emails 100% of the time.
Maintaining your RSS feed isn’t a concern as nothing needs to be done to keep it maintained. Once you verify your RSS feed you do not have to do anything else to be sure it says maintained. The feed automatically updates each time you add new content, you will not even have to check to make sure, it’s done all by itself.
If you take your RSS feeds and submit them to RSS aggregators you’ll also find that you will be building back links to every post you create. As the aggregators use the feed to get your content as soon as new content is posted the feed is updated, building links to your new post.
You’ll be able to find other ways that RSS feeds can help your Internet business, but we have just covered a few of them here. So in case you are not yet using RSS feeds this could be a good time to start.
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