Tips To Enhance WordPress Search Engine Optimisation

Wordpress out of the box provides standard management of the main SEO meta information. To extend the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it simple to modify the page title and page meta description.

The All-In-One-SEO Pack is a great WordPress plugin that completes the SEO aspects for WordPress. For some reason WordPress still has not got the SEO fixed out of the box.

The All-In-One-SEO Pack allows you you to change the most significant page elements - page title and page description. It also permits you to modify the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google stopped using the keywords for page ranking in the early 2000’s.

Page Title tags

This is the No1 SEO element to manipulate. Always make sure that you manipulate the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and display it in their search results.

Always try to make the page title only contain the keywords you want the page to rank for. Try to restrict them to two or three maximum.

The page title is the MOST powerful SEO page element because it is like the title of a book. And just like a book title, if it is good it will be more attractive to readers.

If your page needs to stretch to cover two or 3 keywords we have found that you can still get good rankings from adding multiple keywords to the title. But do remember that the closer the page title is to the keyword you want to rank for the better.

Even though it’s best to keep the page title just to the keywords you want to rank for, if you are a branded business you will also most likely need to add in your company name so that it shows up on Google in your listing.

Page Description Meta Tags

This element is NOT used by search engines for ranking purposes. Nevertheless, most search engines will employ this in their search results so it is important. Google does not use the description all the time but we find that it uses it about 80-90% of the time. The rest of the time it will pick up the first piece of text on the page.

By having a good description it will increase your click through rates because the text will be more attractive to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will cut short the rest. If you can keep your descriptions to–0 characters or less this is even better seeing Google sometimes adds a date to the opening of the description which is part of the 156 characters it displays.

SEO Meta data shown on Google listing

Changing the meta data and page title

At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.

SEO Magic Webs SEO Pack

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